Responding positively to a changing environment
An AGFA case study

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Page 2: Investment in new technologies

Agfa 7 Image 7For Agfa to remain a market leader, its managers must concern themselves with the future and ask themselves:

  • Where is the industry heading?
  • What are our competitors likely to do next?
  • Where do we go from here?

With imaging, the answers currently are:

  • The industry is heading towards greater use of digital imaging.
  • Our competitors will invest in research and development aimed at enhancing quality at affordable prices.
  • We look to get there first, with better products to sell to customers who are prepared for using them.

This approach requires a willingness to invest heavily in new projects that maximise the benefits of new technology.

AGFA | Responding positively to a changing environment