Combining an offline and online business An Amway case study
Page 7: Conclusion
The success of a new process depends largely upon how well the technological and marketing systems have been developed. There have been many changes to product distribution in recent years and organisations like Amway, which support a large number of Independent Business Owners, cannot stand still if they want to retain their competitive advantage.
Many dot.coms have found it difficult to succeed in a threatening and rapidly changing market place, but there are success stories too, as this case study illustrates. It shows how technology can conveniently provide essential data that help users, in this case Independent Business Owners, to trade more efficiently.