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Amway Case Studies

Maintaining the competitiveness of a global brand

Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in the world with nearly three million Independent...

The role of stakeholders

Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...

Combining an offline and online business

These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...

Using communications to develop business opportunities

Direct selling Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...

Focusing on a brand product range

Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...

Successful products successful solutions

This case study focuses on the launch of a new cleaning product by the multinational organisation, Amway. It considers some of the processes which...

Developing competitive marketing strategies

All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to regulations or a new firm...

Reaching customers through direct selling

For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...

Creating a corporate social responsibility strategy

Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....

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