Creating a corporate social responsibility strategy
An Amway case study

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Page 6: Conclusion

Anway product shotAmway is a family business. Its IBOs are people who want to make a difference in people's lives - particularly those of children.

Amway's aspirations fit closely with those of UNICEF. They are both organisations with a global reach that care about people - particularly the lives of and opportunities for children. Amway's IBOs want to be part of a socially responsible organisation because they know that this is the right way for businesses to behave.

Social responsibility is thus a very important aspect of business. CSR is based on a recognition that the interests of the community and of business are closely related.

Amway | Creating a corporate social responsibility strategy