Using communications to develop business opportunities
An Amway case study

Page 3: Choosing the communication channel

The choice of communication channel used by Amway depends on what needs to be communicated. The way in which a message is delivered has an important impact upon how it is received. For example, certain publications, specifically targeted at top distributors are used when Amway wishes to communicate very specialised information, of value only to this level.

Amway | Using communications to develop business opportunities

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