Effective recruitment and selection
An Asda case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 4: Recruitment

Asda 18 Image 3Asda promotes career opportunities on its dedicated careers website. When recruiting, it aims to attract and retain talented colleagues with the best fit for the job. Part of the attraction comes from offering competitive salaries and benefits such as its Sharesave scheme and colleague discounts. In 2013 Asda’s Sharesave scheme had record payouts where 19,040 colleagues shared £61.7 million.

Asda’s online recruitment process has improved the speed and efficiency of recruitment, making applications easier for candidates and selection faster for management. Asda advertised 27,000 jobs last year and its dedicated careers site handled over 1.5 million applications. Asda also uses social media channels such as LinkedIn, as well as recruitment firms such as Remploy, to access the widest range of potential recruits when advertising job vacancies.

Roles and responsibilities

Asda 18 Image 2As one of the UK’s largest employers Asda offers a wide scope of opportunities. From students seeking work experience to apprenticeship and graduate training in a variety of areas. Living Asda’s colleague pledges means that everyone is treated fairly and given the opportunity to progress their career. Regardless of what point of entry a candidate chooses, Asda has the same goal for recruitment, to recruit colleagues who share the same beliefs and outlook as the company. What makes Asda stand out is its ability to offer a wide variety of roles due to its many business formats. These range from roles in Asda’s Superstores and Supermarkets, such as Shift Leaders and Department Managers to logistics roles within Distribution. In addition, Asda offers roles within its Asda Living, George and Home Office including key functions such as supply chain, marketing and HR. The Walmart family provides Asda colleagues with global careers possibilities.

Ellen Rogan began her career as a Checkout Operator and from there has undertaken roles as Customer Service Manager, People Manager, Asda Living Store Manager, Supermarket Store Manager and most recently into her current General Store Manager. Ellen states:

‘For me, moving around very different roles – service, people and trading – has really helped in what I’m doing now because I’ve seen the business from so many angles.’

Asda | Effective recruitment and selection