Using effective recruitment to retain competitive advantage

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Cummins - leader in the market for power Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel engines, electrical power generation systems and related products. The company operates in countries across the globe with annual turnover of around $8.4 billion. Cummins has been established in the UK for 50 years. Its 6 manufacturing plants located countrywide employ 5,000 people. Like many other companies, Cummins has a vision that gives it a focused view of where it wants to be. It sees itself as 'making people's lives better by unleashing the power of Cummins.' To help it achieve this vision, Cummins has a range of supporting values: integrity: strive to do what is right and do what we say we will doinnovation: apply the creative ingenuity necessary to make us better, faster, firstsuperior results: exceed expectations consistentlycorporate responsibility: serve and improve the communities in which we livediversity: embrace the diverse perspectives of all people and honour with both dignity and respectglobal involvement: seek a world view and act without boundaries. It is vitally important to Cummins that the people it employs understand, share and implement its vision and values. This makes recruiting and selecting...

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