Moving decision making down the line
A British Steel case study

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Page 2: Business environment

British Steel 3 Image 2Llanwern’s traditional products are supplied to blue chip customers in the automotive, consumer durables and construction industries. All operational activities within the plant are driven by the demanding standards of product quality and service required by these customers. This is achieved within an established Total Quality Performance (TQP) culture. TQP refers to the approach used by British Steel in order to improve its performance on a systematic and continuous basis. It allows the entire organisation to focus on the needs of the customer.

Nowadays, there is intense competition in the market place - world-wide, there is a considerable overcapacity for steel strip products i.e. too many producers making more products than the market currently demands. In order to survive and prosper, it is essential to beat the competition. Senior managers at British Steel recognised the best way forward was to improve manufacturing performance and increase output per head. This could only be achieved by having a highly skilled, fully flexible and committed workforce.

Staying ahead of the field

Due to intense international competition, British Steel Strip Products recognised the urgent need for a rigorous training programme, geared towards improving manufacturing performance, productivity and creating a skilled, flexible and committed staff. The Works adopted an all-embracing approach and training was extended across the breadth of the Cold Mill workforce ’from admiral to cabin boy.’

British Steel | Moving decision making down the line