In the modern world brands are as important as the products they represent. Customers only trust reputable brands, so maintaining its brand’s reputation is a key objective for a successful business. At the heart of any organisation are the human resources – the people, who through their skills and expertise, help create the brand image of an organisation. Today we use the term intelligent organisations to describe the way in which organisations develop a competitive edge through recruiting, selecting, training and developing highly skilled and…

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