Page 6: Conclusion
The Bryant case study provides a fascinating outline of the key factors that go into pricing decisions in the new homes market. The right price today will rarely be the right price next year because there are so many variables in the housing market. The successful organisation needs to be alert to find out what these changes are. That is why market research is so important to an organisation like Bryant Homes. Bryant needs to update the latest information available about demographics, buying patterns, changes in the availability and cost of land, the state of the economy and many other variables.