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Bryant Homes

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned...

Building a competitive advantage

A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over...

Using IT to energise sales and marketing

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...

Pricing the product

Pricing is one of the most important decisions made by any business organisation. Economists use the term market clearing price to identify a price...

Tackling the shortage of building land

All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...

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