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Wednesday, April 17, 2024

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HomeStrategyBusiness StrategyBuilding a competitive advantage

Building a competitive advantage

A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over rivals.This is established by firstly carrying out an audit of its existing position.  It must then identify key changes needed to sustain a competitive position in the future, known as competitive…

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