Building a competitive advantage

A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over rivals.This is established by firstly carrying out an audit of its existing position.  It must then identify key changes needed to sustain a competitive position in the future, known as competitive strategies. This case study outlines how Bryant Homes, one of the UK’s leading home buildingcompanies, has developed a competitive strategy by: identifying areas of weakness and of strengthidentifying changes in…