Stakeholders and Corporate Community Investment
A Cadbury Schweppes case study

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Page 8: Benefits to CTB

Cadbury Trebor Bassett benefits from its Corporate Community Investment strategy in many ways, and is a stronger company as a result. The principal benefits are in:

  • motivating employees by using company resources to support causes that they care about
  • building loyalty amongst people who are proud to work for a company that is socially responsible and a good neighbour
  • growing the skills and experiences of its employees e.g. in devising and presenting schemes, problem solving, project management
  • developing a better understanding among employees of the diverse nature of society
  • improving team working through employee participation in community activities
  • improving morale and the feel-good factor as employees benefit from really making a difference.

Cadbury Schweppes | Stakeholders and Corporate Community Investment