Using a range of management styles to lead a business
An Enterprise Rent-A-Car case study

Page 1: Introduction

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For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running a business well is a skill. Businesses place considerable emphasis on getting the right people with the right skills into key posts. They need to ensure that these people have the opportunities to develop decision-making...
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Page 2: Leadership and management

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Management involves control and organisation to get something done. In the course of business, managers use many different skills. They: plan and organise people and resources set and monitor budgets control operations or services in order to meet customers' needs. The ability to manage is essential at all levels in the organisation However, for a business to excel, leadership is vital...
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Page 3: Autocratic style

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An autocratic style of leadership is when a leader makes a decision alone. The leader conveys the decision to staff and they have to work within the scope of that decision. For example, in order to deliver good customer service, managers instruct all staff to follow Enterprise's guidelines for dealing with customers. Douglas McGregor in 1960 used the terms Theory X and Theory Y to identify...
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Page 4: Democratic style

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In contrast to the autocratic style, Enterprise uses democratic decision-taking in many parts of the business. Everyone has the opportunity to contribute ideas to the decision. There are two types of democratic decision-making: persuasive democratic management - here the leader makes the decision first and then persuades employees that he or she has made the right decision consultative...
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Page 5: Laissez-faire

Employees in a local branch have a sense of ownership for many of their activities. At the same time, they have the support and career structure of a large multinational company. Derived from the French meaning 'leave alone', this is a loose leadership style. It allows employees to carry out activities freely within broad limits. It differs from the democratic style in that individuals are able...
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Page 6: Conclusion

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Management is about getting things done. Leadership is about achieving goals by creating a direction for a business and inspiring employees to take initiative and make the right decisions. Enterprise managers need the skills to motivate, lead and influence others. Enterprise aims to employ people who can take on a leadership role and help to grow the business for the longer term. Its management...
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    This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise's focus on customers.

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