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Enterprise Rent-A-Car Case Studies

Motivation in action

Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...

Using a range of management styles to lead a business

For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...

Recruitment and selection at Enterprise Rent-A-Car

Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...

Developing clear strategies to fulfil strategies within cultural aims and values

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

Driving change through values and culture

The external environment is continually changing, which means that to remain competitive and continue to satisfy both the needs of the market and its...

Communication strategies to engage a variety of stakeholders

Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...

Locating a business to enhance the customer experience

One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...

The importance of customer service at Enterprise Rent-A-Car

Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...

Marketing and product strategies for growth

As an organisation develops a strategy, it is not making short-term decisions. Instead, it is creating a pathway that leads to a long term...

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