Organic product development to accelerate growth
A FKI case study

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Page 5: Customer appeal

Fki 3 Image 5In the final analysis, the success of a market driven company is measured in the way in which the customers respond to the product. It is therefore necessary to examine whether customers have chosen to buy FKI’s new device or not. The results show that, since its launch in August 1994, GVR sales have increased dramatically:- Orders received in the first three months of 1997/98 are in excess of £13 million. Whipp and Bourne Ltd (the FKI business responsible for the development) has taken virtually every order placed in the UK by the regional electricity companies over the last two years. Export sales are currently to South America and the Far East and an American manufacturing arrangement is being negotiated. The technology is now being extended to encompass a range of switchgear before being extended into new applications.

FKI | Organic product development to accelerate growth