Using innovation to create competitive advantage

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Introduction We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge proportion of this happens on the Internet. People use the Internet and its content via computers: As Internet content becomes more sophisticated with, for example, film, music and podcasts, more computing power is needed. The computer chips inside computers need to keep pace with that demand. Computer chips are essentially collections of transistors - tiny electronic devices that control the flow of electricity to create the 1s and 0s that underpin computing. Intel is the world”s leader in silicon innovation. Silicon is made from purified sand that is super-heated. Produced as a huge sausage-like shape called an ingot, it is sliced into wafers. Intel is best known for producing the chips that deliver this increased computing power. The chips are manufactured on these wafers. Transistors are the building blocks of computer chips that Intel has been making for 40 years. Intel has been working to make these transistors smaller so that more of them could be fitted onto the same area of silicon, making the chips more powerful. This came at a price. Until recently,...

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