Where managers decide to locate business units is one of the most important influences on the performance of any developing business. For nearly all types of business organisations, locating a business unit is not a decision that is taken lightly today and then changed next year. Issues associated with either locating or re-locating a business are essentially long-term, with decisions made today having implications for many years to come.
As location decisions have this long-term effect, they are usually complex, carefully measured and based upon a range of different sources of data. Many different factors influence the final decision that is made. This case study focuses upon the relocation of a Gala Club within Ashton, in the North-west of England. It shows how selecting the best site for relocation involved analysing a Membership Information Database Analysis System (MIDAS) and a demographic profile of the area.