Managing a store relocation project

1934

 Introduction This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example of store development for the company – not just because it involves a relocation, but because it involves the acquisition and refitting of an existing supermarket. Marks & Spencer is committed to offering its customers high quality products and an efficient service in attractive and comfortable surroundings – this requires an on-going store development programme involving expansion and modernisation. Store…

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