Building on a brand
A HMV UK case study

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Page 8: Conclusion

As one of the world's most recognised names HMV realises the importance of adapting to meet the requirements of customer demands. Brand heritage and reputation are key factors in giving an organisation status and competitive advantage but these strengths must be built on continuously in a market place characterised by ever-changing developments in technology and rising customer expectations. HMV has been successful in rising to this challenge by developing a range of exciting and innovative new ideas designed to enhance the brand and its reputation into the future.

HMV UK | Building on a brand