A marketplace is divided into consumer markets and organisational markets. In organisational markets, businesses sell goods or provide services to other business organisations. Buyers in these markets then use these goods or services to help them find solutions as they work towards the production or development of other goods or services to their customers. One organisation that has achieved business growth and product development in a number of key business to business and consumer markets in recent years is Avery Dennison Corporation. Focussing on its…

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