Page 6: Conclusion
Technology has facilitated this new approach to banking. Intelligent Finance can now use the intelligence and information that telenet banking can provide – through measuring the number of hits on the web and the length of time of the hits etc - to continue to develop its products and services. Intelligent Finance knows that just as it has embraced technology, it is now a driver of change within its market. The challenge it faces is to continue to develop its product proposition. Intelligent Finance must continue to deliver the right product, at the right time, to the right place, at the right price - if it is to remain the consumers champion.