Re focussing a company’s culture and marketing mix

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 Changing the culture at Argos A company’s culture is based on the values and beliefs that are shared across the organisation. It is challenging yet essential to ensure the organisation’s culture reflects its strategy and focus on the customer. A key element of the new approach has been to change the corporate culture at Argos and build an environment within the firm that values: customer service which focuses providing an experience that is enjoyable and friendly as well as efficientteamwork, because this leads to greater…

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