Pursuing a growth strategy
A Northern Rock case study

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Page 6: Conclusion

Level of claimed recommendationNorthern Rock provides a good example of a growth strategy within a company.  The key driver enabling growth is having a low cost base. This allows Northern Rock to generate high profits and to expand its asset base.

By working closely with stakeholders, and delivering its goals, the company has been able to give customers good products and service and employees good job opportunities and working conditions. Overall, this leads to an ongoing cycle of expansion.

Northern Rock | Pursuing a growth strategy