Balancing stakeholder needs
A Shell case study

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Page 6: Conclusion

It is not easy to balance the needs of stakeholders. In order to best achieve this balance Shell recognises five areas of responsibility: to shareholders, customers, employees, suppliers and society.

Ongoing communication and dialogue with all of these groups is essential. In this way it is possible to take account of everyone”s needs and expectations in making decisions for today and the future.

Shell resolves and minimises conflicts between its activities and its stakeholders through its clear strategies and commitment to corporate values. Through balancing social, economic and environmental considerations, Shell seeks to make decisions that maximise value.

Shell | Balancing stakeholder needs