When it comes to strategizing your social media marketing plan, Instagram is a staple! However, with several brands trying to mark their territory on Instagram, getting started and standing out might seem overwhelming. But here’s a fun fact: You need a million followers or get Instagram followers to increase engagement on Instagram. You simply need to take a leap and perform simple steps in the right manner. Fortunately, we’re here with the best 5 ways to get your business started on Instagram.
1. CRAFT A RECOGNIZABLE BUSINESS NARRATIVE
Crafting a business narrative and introducing your business to the world, all starts with your profile. So, first things first: Sign up for an Instagram account and switch to a business profile. Once you’re done with that, the next solid starting points include your profile picture and your bio. To make it easier for your audience to recognize you, set your brand logo as your display picture. Your bio can be a combination of your brand description, brand hype, or slogan. Crafting a business profile doesn’t need to be a suit and tie affair, so find an aesthetic team and stick to it. Ensure that your bio, display picture, and theme should be in sync with your brand persona. Once your audience starts identifying and associating with your account, you’ll be able to increase engagement on Instagram.
2. MAKE YOUR CONTENT COUNT
At the end of the day, it is your content that can help attract Instagram followers and increase engagement on Instagram. To nail your content game, curate a goal-driven content strategy. All your posts should have some consistent characteristics: Catchy imagery, in sync with brand narrative, and specific calls to action. Since Instagram is so much beyond images and text, make sure to incorporate a content mix of reels, IGTV videos, stories, guides, and more. Your content should offer some value to your audience; so share advice, show some humour, post tutorials and inspirational content, conduct giveaways and always stay updated with trends. Instagram guides is a relatively new update that can be leveraged to get Saves, Shares and further boost your following without having to buy Instagram followers. Once in a while, it’s suggested to get personal through behind the scenes and other glimpses to humanize your brand. Don’t forget to work on your captions and add CTA.
3. NETWORK AND FOSTER A COMMUNITY
Engaging and networking is the core of Instagram, it’s a social media platform after all. The first step of networking starts with syncing your Instagram account with other social profiles, like Facebook and Twitter. Next up, it’s important to scout and connect with similar people to get visibility and increase engagement on Instagram. You can look for a targeted audience by searching for targeted and relevant hashtags. You can also look for location hashtags to narrow down your audience to your locality. To get noticed by niche communities, don’t hesitate in initiating conversations, liking, and commenting on other creators’ posts. Join business dedicated groups and communities and make sure to look towards your existing clientele!
4. GET IN TOUCH WITH INFLUENCERS
If you’re new to Instagram, chances are that you don’t have a large follower base. To gain more exposure and visibility, influencer marketing is a great way to tap into someone else’s horde of followers to your advantage. Since Instagram is the hub of influencer marketing, it is one of the quickest ways to shoot up your followers and increase engagement on Instagram. It’s not always necessary to shoot for the big names and get a shoutout from them. Because generating a targeted audience is crucial, it’s only possible if you look for followers in your niche. Leveraging influencer marketing also helps in improving your brand authority through the power of peer recommendations and word-of-mouth. So effortlessly reach your target audience and see a notable difference in your conversions. Bonus tip: you can conduct a giveaway contest in collaboration with an influencer to get some immediate traction!
At the end of the day, all your efforts in mastering Instagram should be redirected towards your business. However, it is advisable to be subtle about it. There are several ways to show off your products without direct marketing. Moreover, Instagram thrives on creativity, so diversify your profile to increase engagement on Instagram. Stop coming off as pushy by spamming your feed with the sales pitches, and inculcate soft-selling methods. Show the value of your product to your audience through demos, infographics, free trials, and more. This doesn’t imply that you have to bombard your audience with the benefits of your product, simply post informational and entertaining content while using your products. For instance: If your account is dedicated to selling gym equipment, you can postworkout tutorials of someone using your products and witnessing results. Encouraging and sharing user-generated content is another certain way of soft-selling. Make sure to use relevant hashtags to make your content reach the right audience without having to buy Instagram followers.
It is never too late to master Instagram for your business and branding. You can always get a head start by choosing to buy Instagram followers, and pair it up with the given organic ways to meet Instagram success in no time! There’s always room on Instagram for brands with a creative narrative willing to build a community, so go get started now!