In this digital age, a company’s reputation is not just limited to word of mouth. To find out about a business, the first thing people do is conduct a Google search. Based on the company’s information and reviews, which appear on the search engine result pages (SERP), the customers judge a company and make their purchase decision. Thus, it is extremely vital for businesses to focus on their online reputation. You can try here to get more SERPS. If you are wondering how you can take control of your brand’s online reputation, a good starting point is to use reputation management software, then you can start with search engine optimisation (SEO). To give you a better understanding, here are 5 methods that SEO agencies such as Eskimoz, use to efficiently manage the online reputation of their clients:
-
Optimise content for online reputation management
People are easily influenced by the content they read online about a business. Thus, it is necessary for brands to take all possible efforts to push positive content higher on SERPs. To efficiently manage your online reputation, you will have to focus more on the strengths of your brand and find ways to make it stand apart from your competitors. Creating content that highlights your brand’s expertise and optimising it for SEO will help people in discovering the positive traits of your brand. If you are lacking inspiration to create appealing website content, Eskimoz Agency is an SEO agency in London that helps brands in creating specific content to showcase their strengths. While optimising your content, remember to ensure that you use relevant keywords to make it easy for potential customers to find your brand.
-
Link your content with credible websites
Similar to SEO, to manage an online reputation, you need to link your content to other websites and forums. However, make sure that while linking your content to other sources, you only choose reliable and credible websites. When making any claims in your content, ensure they are backed up by accurate data from reputable websites. Furthermore, when writing guest posts, select high-authority websites which are greatly responsive and have genuine traffic.
-
Focus on customer experience
While building an online reputation, many businesses focus only on positive customer feedback and overlook the negative kind. However, to manage any online reputation, brands must provide equal importance to both positive and negative feedback. In addition, brands need to offer an exceptional experience to customers when they interact online with the company. Aside from quickly resolving any customer queries or challenges, you will have to efficiently respond to any online criticism. Responding to negative feedback in a polite manner will reflect your brand value and will help you in making a good impression on other potential customers.
-
Be active on social media
Businesses who have active social media profiles have a high tendency to create a good fan following and increase their search engine rankings. To improve your online reputation, create profiles on major social media platforms, such as Facebook, Instagram, Twitter and LinkedIn. Ensure that you provide adequate information about your business and its products and services and engage with your followers regularly. Once you have created a social media profile, link to it on your website or other social channels and add it to your email signatures for people to notice your presence on social platforms.
-
De-optimise negative search results
In the process of building an online reputation, a business is exposed to both positive and negative consequences. Negative search results can come from different sources, including negative practices from competitors to try and gain an advantage over others in their niche. Although you do not have complete control over what your competitors do, you should continue to monitor your online presence as much as possible. For example, you can use free online tools such as Google Webmaster tools to set up alerts for your brand name. This will help you not only to monitor your reputation online, but also to resolve any issues promptly.