On-page and off-page SEO

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So you've decided that you want to make your Web Design Cambridge website work for your business. You've decided that just having a brochure site isn't going to cut it for you moving forward in 2020.

What to do next?

Well, the first thing is to consider how you want to get those visitors and how you want to get eyeballs to your website. One of the big things that many people are looking to do is SEO. That stands for search engine optimization for those of you who don't know. There are lots and lots of intricacies of SEO to get your website up to the top of a Google search engine ranking.

Now the bad news is with SEO. It is constantly changing and this is for lots and lots of different reasons. One of the main things is that you've got lots of competition, and if you don't, well, lucky you, but most people have lots of competitors. These competitors are also trying to get up to the top of the search engine rankings, so you are fighting amongst yourselves, as well as the second part, which is you're fighting against the search engines.

The search engines are changing their algorithms very frequently. I've heard things can change every day, which sounds quite amazing. But they certainly change on a monthly basis.

So, whatever strategy you employ, it's going to need to be finely adjusted each and every month. What worked last month may not work next month. It's really vital that you understand how search engine optimization can work for your Web design Cambridge site. There are two major parts to search engine optimization, on-page and off-page.

On-page is the changes that you make on your website that make an impact to your search engine rankings. So, for example, you may write text that is seen by the search engines as more favourable and therefore, you are pushed up the search engine rankings. Interestingly, a lot of on-page stuff that you do, if you are in a highly competitive industry and marketplace, on-page may not be enough to push you up the search engine rankings and that is where off-page comes in.

Off-page helps to signal to Google that your webpage is an authority and the more authoritative your Web Design Cambridge page is, the more likely you are to go up the webpage rankings. So, have a look through on your own website today and work out whether or not you need to work first of all on on-page, which is what I'd always start with, and then check if you’re in a competitive market to find out if you need to look at off-page.