Of all the business marketing tools you can use, email marketing is still considered to be a big player. Collecting customers’ emails and sending them newsletters and discounts is a great way to develop loyal customers and increase business growth. Here are 7 tips for businesses to collect more customer email addresses.
1 Offer Value
Simply asking for a customer’s email address will often lead to a ‘no’. Consumers don’t want to have their inbox filled with something they don’t want. This is why email clients have a Spam folder.
However, if you can offer your customers something they want, they are more likely to agree and give you their email address.
2 Engage With Other Companies
If you are unsure where to start, or you don’t have the time to devote to collecting email addresses, then you can always seek other companies to do it for you.
Companies such as TCC Global can help you create ways to gain more subscribers to your mailing list and manage them effectively.
You can also use outside companies to help you manage marketing campaigns and other platforms.
3 Use Ads
Paid advertising is a good way to get your brand in front of the right demographic. Although it requires investment, it can help you gain subscribers quickly.
Most of the social media platforms such as Facebook and Twitter will run paid ads for you. The best part is you can specify what areas you want to target. This can include certain age ranges or locations.
4 Pop-Up Signs
Pop-ups can be annoying but done in the right way, they can be highly effective ways to capture emails.
Ideally, you want to have the window pop up after a few seconds of reading so they are not immediately bombarded when they first click on the page.
A great way to get emails is through running a competition. This involves having the customer sign up and add their details before they can enter the competition.
Most people will be happy to give you their email if it means they have the chance to win something.
6 Offer Something for Free
Many companies will give something away for free in return for signing up for their newsletter.
What you offer needs to be relevant to the customers and of enough value that they want to have it.
It may be that you give away a free course or a free gift. You can even have a selection of items that the customer can choose from.
7 Gate Your Content
If you think that you have something people will want, then try having it behind a gate on your website.
Consumers will get a pop-up asking them to sign up before they can access your content. It can be a successful way to get people signing up, but the content has to be of high value.
Obtaining emails from your customers is always a difficult process. However, if you can prove the quality you are offering, you can get people to sign up.
No matter which of these tips you choose, the value must be there for people to respond.