Successful products - successful solutions
An Amway case study

Page 6: Conclusion

The launch of any new product poses a number of threats. For example, there is a good chance that competitors will copy the product and steal a share of the market. Amway, therefore, is building on the strengths of the Super Concentrated Cleaning System. Its success clearly indicates that Amway has started a trend which may well revolutionise the cleaning products market. Like any successful organisation, Amway is continuing to develop the product, research the market and respond to customer demand.

Amway | Successful products - successful solutions


You can download resources for this case study below

This page and contents, ©2018 Business Case Studies, is intended to be viewed online and may not be printed. Please view this page at