Creating a corporate social responsibility strategy

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Amway is one of the world’s largest direct salesorganisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories. It is a family owned company with a strong emphasis on family values. Its IBOs are mainly couples with many raising young families and therefore have a strong bond with children. These families are more than happy to be partnered with Amway, who as part of its Corporate Social Responsibility Strategyworks with UNICEF, the United Nations Children’s fund. IBOs sell Amway’s own…

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