A vision for a smarter world
An ARM case study

Page 1: Introduction

Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual Property (IP). ARM Holdings is the world's leading semiconductor Intellectual Property (IP) supplier. A semiconductor is the electronic controller at the heart of many devices that we use every day, such as Smartphones, tablets, digital...
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Page 2: Vision, aims and values

An organisation’s vision outlines what the company wants to achieve. A vision should be aspirational and inspirational for stakeholders, especially employees. ARM’s vision is: ‘To create a world where all electronic products and services, based upon energy efficient technology from ARM, make life better for everyone.’ This vision will affect every aspect of the...
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Page 3: Strategy

A business strategy is the plan by which aims and objectives will be put into action. Objectives are the specific targets to achieve the aims. Without business strategies in place an organisation will not have a clear direction so would be more likely to fail. ARM has a number of strategies in place to achieve its aims and contribute towards its vision. These include strategies related to...
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Page 4: Delivering a strategy

Behind every business strategy are tactics. Tactics are the means by which the strategy will be implemented. Objectives, which can be set at a function level or for the whole business, outline the outcomes the business needs in order to achieve its aims. The SMART objectives model helps ensure that objectives are achievable. It states that objectives should be:Through the setting of SMART...
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Page 5: Culture

As well as external factors, many other factors within an organisation have a huge impact on its business strategies. Every organisation has a typical way of doing things, known as the organisation’s culture. This particularly relates to employees’ behaviour patterns and relationships. A culture is not developed overnight, it takes time to build and will be heavily influenced by the...
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Page 6: Conclusion

In a technology driven industry, ARM IP allows its partners to meet the demands of their markets. As consumers expect more and more from the performance of their digital devices, ARM technology creates innovative solutions that enable its network of partners to meet these demands.ARM’s vision, culture and values, coupled with clear, well-defined strategies, have enabled the company to...
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