Page 3: Stakeholder expectations
Cadbury Schweppes' core purpose is 'Working together to create brands people love'.
The success of the organisation in meeting this purpose can be measured in terms of the value created for shareholders. However, this success is achievable only if the company respects its commitment to every one of its stakeholders.
CTB believes in creating prosperous, educated and socially inclusive communities, not only because this is part of the company's heritage but because it is the right thing to do and makes good business sense.
Corporate Community Investment has always been a core part of CTB's business philosophy. It is also something that its stakeholders expect. Stakeholders are the groups and individuals that play a part in an organisation.