Corporate responsibility and stakeholders (MP3) 
Re-focussing a company's culture and marketing mix (PDF) 
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Abbey National Case Studies
Abbey NationalÕs case studies focus on providing innovative banking solutions and financial services. Discover how Abbey NationalÕs strategies contributed to its success in the banking industry.
Customer-led innovation in a competitive market
Successful businesses discover what customers want, research and anticipate their changing needs and requirements, and then tailor products and services to suit: they are...
Building community partnerships
In recent years, there has been a profound change in the financial services industry, with increasing competition coming from companies not normally associated with...
Converting to a Public Limited Company – PLC
On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...