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BT Case Studies
Learn about BT with real-life examples within their case studies constructed around the key elements of the business curriculum.
Sustainability stakeholders and profits
BT´s approach to sustainable development
This is built around four key moral principles.
Equity today: the duty to meet the present generation's needs. At the recent...
Stakeholders as partners
BT is the world’s oldest telecommunications company, with its origins in the Electric Telegraph Company in 1846. Today BT is one of the UK's largest...
Meeting customers’ needs in growth – markets online gaming
Development of broadband markets
Companies like BT that build communication networks must also develop their markets in order to earn a return on their investment....