Royal & Sun Alliance (RSA)
Learn about Royal & Sun Alliance (RSA) with real-life examples within their case studies constructed around the key elements of the business curriculum.
Building sound customer relationships
Royal & SunAlliance is one of the world’s major insurers, with operations in around 50 countries it...
Making life easier
For businesses to survive and prosper, they must listen to and fulfil the needs of their customers....
Creating and managing a unique sponsorship
On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor...
Partnership through sponsorship
Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions....
