Royal & Sun Alliance (RSA)

Building sound customer relationships

Royal & SunAlliance is one of the world’s major insurers, with operations in around 50 countries it...

Making life easier

For businesses to survive and prosper, they must listen to and fulfil the needs of their customers....

Creating and managing a unique sponsorship

On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor...

Partnership through sponsorship

Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions....

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