Case studies in Business Case Studies

  •  Responding to a changing marketing environmentAs a result of Carefully reading the Case Study, students should be able to: know that Castrol’s heritage is based on a combination of technical excellence in the development and production of oils and a focus on meeting the needs of customers, understand key elements of the dynamic marketing environment in which Castrol operates, and that Castrol has responded to this environment by providing technically superior products, know that Castrol’s oils and lubricants are designed to meet the need of a variety of market segments.
    1. Introduction
    2. Building on Castrol's heritage
    3. The changing marketing environment
    4. Market segmentation
    5. A constantly evolving product portfolio
    6. Conclusion