Competitive advantage through sustainable product development in construction
A Corus case study

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Page 6: Conclusion

By examining trends in the wider (macro) environment it is possible to identify product and market opportunities.

The need for sustainable construction presents many opportunities for Corus to add value, and develop a competitive advantage.

Using PESTLE analysis is an excellent tool to examine the macro environment and by linking this tool with future trends it is possible to develop products for future opportunities.

Corus | Competitive advantage through sustainable product development in construction
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