Creating the right marketing mix

Marketing involves finding out what your customers want and then meeting their requirements. To satisfy its customers, a business must create a successful mix of: the right product or servicesold in the right placeat the right priceusing the most effective forms of promotion. This is sometimes referred to as the 4Ps. This case study shows how Motorola has created an effective marketing mix for its mobile phones in a highly competitive marketplace. Motorola began life as The Galvin Manufacturing Corporation in Chicago in 1928. Its…