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HomeMarketingThe Marketing MixLeading a revolution in banking

Leading a revolution in banking

Changes in society, markets and economies have intensified the need for most organisations to be more and more innovative with the products that they offer, in order to attract new customers and increase product holdings. New products and services can provide the mechanisms through which further market growth can be achieved. Increasing competition, which often stems from new products and services, means that innovation in new product development is no longer an option but a necessity. This case study examines how technology has enabled Intelligent…

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