- Edition 7 Using innovation to improve performanceThis business strategy case study illustrates the importance of design as part of the strategic process of innovation and shows how the design process helps to apply new thinking to fundamental questions that concern all businesses.
- Edition 2 Designing user-friendly technologyThis new product development case study tells the story of the design and development of the One 2 One handset.
Business Case Studies Teaching Business Studies by real life examples ... helping teachers and students learn business with examples in real companies in our case studies with questions and lesson plans.
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