If it doesn’t benefit the customer – We don’t do it

Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that banks and building societies would become financial supermarkets? It would have been inconceivable to think of the vast shopping area developments on the edges of towns or that we would soon be using the television as a form of shopping media. All of these developments reflect a movement towards the needs of the consumer. Organisations in the modern business environment realise…