Solving complex supply chain problems
A Dexion case study

Page 1: Introduction

In the world of the 1990s, modern day consumers want their requirements to be met with the right goods, at the right price, at the right time and in the right place. When they walk into a local supermarket, irrespective of whether it is in Penzance, Harlow, Belfast, Coventry, Carlisle, Wrexham or Dundee, they expect not only to be able to view familiar products, they also want choice to go with...
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Page 2: Efficiency

Dexion provide the expertise to harness these many different kinds of technology to help manufacturers and wholesalers - of all sizes to build and operate cost-effective warehouses. A cost-effective warehouse will be as small as can be - keeping rent, building cost, local rates, heating and lighting costs to a minimum. It will operate systems and equipment that keeps products flowing smoothly to...
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Page 3: Decision making

All of these changes represent significant decisions in developing marketing strategies. The advance of more integrated systems has helped to develop a more sophisticated supply chain which help to generate maximum productivity from the labour force and to optimise the use of available space.Although chocolate production is a continuous process, it has to meet highly specified seasonal...
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Page 4: Reducing construction time

The building and racking were to be completed using ‘fast track’ principals to reduce construction time. Dexion was briefed in October, the system was trialled in June the following year and by the September, handed over complete. With such a large project, deadlines were critical. Missing any prescribed dates would result in Cadbury failing to supply key demand through a critical...
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Page 5: Wilkinson's warehouse

The Wilkinson Group of Companies is a privately-owned family business which was established in the 1930s. It is a retail organisation selling a wide variety of product lines for use in the home and garden, comprising 122 stores with the furthest north at Stockton-on-Tees and the furthest south at Southend-on-Sea and employs 8,200 people.Managing 122 large stores and ensuring that products are...
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Page 6: Conclusion

This case study has focused upon the work of Dexion and the help it has provided for major businesses such as Cadbury and Wilkinson in solving their logistical problems and requirements. As consumers it is easy to take product availability for granted. But, behind the scenes a great deal of work takes place in the distribution system to make sure that physical distribution meets the dual...
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