The role of a multi national in developing markets


Introduction This case study shows how a multi-national corporation, Cargill, enables people throughout the world to enjoy a variety of food products and other commodities, which have often passed along distribution channels covering thousands of miles. The study also focuses on the way in which Cargill has encouraged emerging markets in Africa to develop since 1981. The growth of such markets has supported development of sustainable self-help in a number of African countries and has enabled a number of Cargill’s businesses to expand. Cargill believes in establishing new businesses and then progressively supporting these activities by nurturing them over a long period of time. Longer term progress is more important than short term gain, although all businesses are expected to be profitable. Cargill is the largest private company in the United States, with assets more than three times the size of the next largest. It was founded by William Wallace Cargill, the second-oldest son of an immigrant Scottish sea captain and is today owned by his descendants – the Cargills and MacMillans. The history of the company helps us to understand the way it operates today. Unlike large public companies which must maximise short term gains for shareholders, a private…

This content is available to members only.
Loginor Subscribe Now