- Edition 11 Meeting and exceeding consumer protection laws to drive competitive advantageThis consumer protection case study helps students understand consumer protection and how companies need to exceed legal requirements in competitive market places.
- Edition 9 Pursuing a growth strategyAs a result of carefully reading the Case Study, students should be able to: differentiate between Ansoff’s four growth strategies, show why market research was important to Dixons in choosing strategies, understand how a SLEPT analysis helps to inform strategic decision making.
Companies
