Engaging stakeholders in a business

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Cadbury Schweppes is one of the UK’s best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury and Schweppes. It is a major public limited company(plc). Since 1969, Cadbury Schweppes has grown into an international confectionery and beverages company, selling chocolate, sweets, gum and beverages around the world. It is constantly extending its product range by developing both new and existing products whilst also buying other companies and using its expertise to develop those companies’ established brands. Like any other company, Cadbury Schweppes has to make profits as this helps to generate wealth for the economy – funding taxes, employment and pensions. It also has to provide a return for those who have invested in the company. It does this by successfully continuing to offer consumers a range of products that they want to purchase. Cadbury Schweppes’ core purpose is ‘working together to create brands people love’ and some of its best-loved brands in the UK include: Cadbury Dairy Milk (100 years old in 2005)Bassett’s range including Liquorice Allsorts, Fruit Allsorts and Jelly BabiesFlakeRosesTrebor MintsMaynards range including Wine Gums and Sours. In December 2004, in a survey of major UK-based business leaders, Cadbury…

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