Driving change through values and culture
An Enterprise Rent-A-Car case study

Page 1: Introduction

The external environment is continually changing, which means that to remain competitive and continue to satisfy both the needs of the market and its customers, a business needs the ability to respond quickly to these changes. Enterprise Rent-A-Car is one such company that has successfully continued changing to meet market demands, always with the customer at the heart of its operations. In...
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Page 2: Drivers for change

A business needs to be able to respond flexibly and creatively to the changing internal and external environments in which it operates. These are referred to as drivers for change. External drivers can be political, economic, social and technological as well as environmental factors. Internal drivers can be: Change of leadership or owners of the business Business performance Growth &ndash...
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Page 3: Values

While the Enterprise company has grown and expanded, it has maintained Jack Taylor’s original personal philosophies of taking care of customers and employees. Enterprise’s values have always been the foundation that influences all of its operations, contributing to its success as a company. Values are the beliefs and guiding principles that influence the activities of a business and...
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Page 4: Organisational Culture

Values also influence how the culture develops within a business. Organisational culture is comprised of the values, attitudes, beliefs, meanings and norms that are shared by people and groups within an organisation. For example, the culture within an organisation affects how employees behave, how they make decisions and how they solve business problems. The culture of an organisation which...
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Page 5: The role of leadership in managing change

When undergoing change it is important that there is the commitment and support of employees in particular, as well as other key stakeholders, to ensure the changes are embedded within the business. The way the change is led and managed has a significant impact on how effective the change process is. When a business makes changes, the employees of the business are likely to be uncomfortable and...
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Page 6: Conclusion

Two years on since the acquisition, the journey of Flex-E-Rent is still ongoing as the culture of the new organisation takes shape and becomes embedded in all activities across the business. The acquisition has brought new opportunities for Enterprise’s broad rental range, which can respond to the needs of its wide customer base by offering short- and long-term rental of anything from cars...
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