Training and development for cultural diversity

1903

Introduction Organisations that wish to be successful in the increasingly competitive markets of the 90s must consider how to provide rewarding roles which allow their employees to develop. In the UK, a career with Marks & Spencer is widely regarded as one of the most interesting opportunities for newly qualified university graduates. There are always two sides to an employment relationship. Marks & Spencer wants the training and development of knowledge, skills and attitudes of its employees to fit corporate goals, while individuals will want their career to develop to meet their own personal expectations and aspirations. Throughout their working lives, an evaluation process takes place in which individuals constantly ask themselves: Where am I now?Where do I want to be?How will I get there? The Marks & Spencer brand name evokes a strong, positive public image. Image is a combination of an individual’s personal experience of a company or product, plus what they have read or heard from other sources such as family or friends. Many applications for graduate positions at Marks & Spencer are based upon what the applicants have heard from other people as well as their own experiences. Image has helped Marks & Spencer attract high...

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