It is a lot easier to create an online store today than a few years back. With different e-commerce platforms like Shopify and WooCommerce simplifying the process, building a website, and starting to sell is now a breeze. However, running an e-commerce business is not as simple as placing several products on an e-commerce website and waiting for them to sell.
For you to get shoppers to visit your website and buy from you, you will have to put in some work and do your best to convince them. If you have never run an e-commerce business before, you might be wondering how it is done. In this article, we will be providing five tips on how to successfully run an e-commerce business online. Read on to learn more.
- Put More Focus User Experience
The first step to creating and running a successful e-commerce business is building an e-commerce website. When making the site, your focus should be primarily on the user experience. Considering that customers cannot walk into a virtual store and physically touch and see the products you are selling, it is essential that you make up for this by ensuring your site is easy to navigate and enjoyable to use.
There are several things to consider when building a user-oriented e-commerce website. They include:
Mobile-Friendliness – A lot of people today shop for things they want online through their tablets and smartphones, so it is essential to ensure that your site is mobile-friendly.
Easy Website Navigation – Ensure that site visitors have an easy time finding their way around the site from perusing products to checking out.
Visually Appealing – Ensure your site is visually appealing by using high-quality, eye-catching product images. You could use one of WordPress’ professional themes to give your site a professional touch.
Fast Page Loading Times – 53% of internet users will leave a website if it takes more than three seconds to load. Consider boosting your website speed for better results.
Websites that internet users enjoy visiting are more likely to see them return again and again. A good CMS can help massively with this and this post on Supplygem.com comparing two of the largest is worth reading.
- Drive More Traffic to Your Website
Once you have built a unique e-commerce site that you believe future consumers will love, the next thing you need to do to ensure your e-commerce business is successful is to drive more traffic to the site. If you don’t have people visiting your website, you will not have any customers.
There are several ways that you can use to drive traffic to your e-commerce site. However, for beginners like you, there are two easy and quite cost-effective strategies that can be used - these are creating content and optimizing your e-commerce site for SEO. Optimizing a website for search engine optimization helps it rank higher in SERPs and creating blog posts for use as site content will also help with that. Make sure that you craft entertaining, useful blog posts such as gift guides that include some of the keywords your potential consumers might search for. Doing so will increase the chances of your site being found by people searching the internet for some of the things you have to offer. More traffic equates to more customers for your business.
- Get Social
Another great way of driving traffic to your website is by becoming more social. A lot of people (potential clients) are on social media, so it is essential to ensure that your e-commerce business is there too. Promoting your business on the different social media platforms available is one way to get more traffic flowing to your site and to introduce yourself to new audiences. To get more traffic, take full advantage of the different social media platforms available.
Share high-quality photos of your brands and products on Instagram and make use of all the relevant hashtags to widen your reach and more people to view your posts. Do remember to add links that link to your e-commerce site in your bio. You could also create social advertisements that are specifically aimed at your target audience.
- Provide Exemplary Customer Service
How excellent your customer service can make or break your e-commerce business. In fact, for 52% of consumers, exemplary customer service interactions will influence them to continue doing business with a company while 58% of this number will recommend the company to others. It is, therefore, essential to ensure that your business provides professional customer service.
One way to accomplish this is by ensuring that you are always available for your customers to provide them with the support they need. Your customers should have an easy time contacting you through email, a phone number, or even through a chatbot or live chat feature on your site. Please keep in mind that part of providing exemplary customer service is ensuring you provide fast customer service. So, always do your best to make sure that you resolve your customers’ issues quickly and effectively and keep them happy.
- Build a Strong Email List
Email marketing is one of the best ways to build lasting relations with your audience, generate sales, and to boost engagement. Email marketing offers a platform where you can communicate with your audience one-on-one whenever you have something to tell the. All you need to do is send your message straight to their inbox. Whether you want to introduce a new product or to promote a sale, email marketing provides a direct communication path to your audience. To run a successful e-commerce business, it is essential that you build an email list.