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HomeBusiness OperationseCommerceHow to improve your website’s customer flow

How to improve your website’s customer flow

How to improve your website’s customer flow
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Brands that sell on the internet look to get as much traffic as they can. Every visit can turn into a potential sale, and the more traffic, the better.

In case you have been looking to introduce new strategies into your marketing campaign and bring in more traffic as well, this article should be of great use. The tips below will improve your situation, so be sure to continue reading.

Tip 1 – Pay-Per-Click-Marketing

PPC marketing is great because you pay only for clicks that redirect people to your landing page. Even if you are an amateur with Adwords or pay-per-click in general, you can make things easier by using Google Ads marketing strategy automation from the Clever eCommerce website. 

Google Ads will also help with raising brand awareness. Even if someone does not click on the ad, they will still see it while browsing and typing related keywords. 

It takes time to nail down a successful PPC campaign, but you can make adjustments in real time and test to your heart’s content. When a keyword or an ad copy is not performing, change it and look for one that will work. 

Tip 2 – Search Engine Optimization

If you are looking to create a sustainable business that brings profit for a long time, search engine optimization should be one of your priorities. 

Organic traffic from search engines like Google is worth a lot since people do not stumble upon your website randomly. They come with the intent to buy, provided that the call-to-action is clear and relevant in the landing page to what they typed in the search bar.

SEO also builds brand credibility. Not everyone can be on the top pages, so when someone sees your brand’s name up there, they will trust you more when comparing you with others.

Tip 3 – Email Marketing

An effective email marketing campaign is a bit harder to pull off due to data privacy regulations like GDPR. 
Nevertheless, it does not mean that you should abandon the idea. There is still a way to get website traffic from email marketing. 

Start by offering perks to subscribers and build your list. It can be an exclusive one-time discount or a monthly contest. So long as there is an incentive to subscribe, people will be happy to click the button. And when you lift off, you can send out emails that encourage subscribers to visit a website.

Tip 4 – Social Media Marketing

The most popular social media platforms offer you a lot of opportunities. Creating a profile is free, and you can start working on building your audience the moment you join.

Start with the profile and include the URL to your website. Add banner and profile photos. Once that is taken care of, join niche-related groups and interact with other members. 

Organizing a giveaway or a contest is a great way to increase reach as well. Make liking, sharing, and commenting your entry fees, and people will be more than happy to join in, even if they do not need your prize.

Finally, there is also an option to work with influencers. A simple shoutout can make a huge difference if the influencer has the right demographic. 

Continue to build your follower base because the bigger your audience, the more people will visit your website. 

Tip 5 – Posting on Forums and Quora 

Forums are not as prominent as they once were due to social media platforms. Nevertheless, you can still find one or two related to your niche. Register and build your credibility by providing insightful comments. Look to include a link here and there, but do not force it since you will get banned for spamming.

Tip 6 – Guest Blogging

A blog, even if it is on an e-commerce website, should be there for everyone to see. Well-written articles will be another reason for people to visit your site. And good content is appreciated by search engines so that will help with SEO as well.

Guest blogging also does wonders. Look for guest post opportunities and get in touch with websites that receive a lot of traffic. A backlink from them is going to add even more channels for traffic to come from. 

Tip 7 – Optimizing a Website

A website that is not well-optimized will not receive visitors in the first place. Loading speed is a good example of how neglecting an aspect can cause a lot of harm. If it takes too long for a page to load, visitors will not bother waiting and go elsewhere.

Individuals who surf the net using smartphones and tablets is another important matter. Use a responsive design that accommodates the needs of mobile users.

Regular updates are also encouraged because that will be another reason for customers to check out your website and find out about all the new features that you introduce. 

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